Financial measurement
Typically and traditionally most of the business companies are using financial measurement of their performance particularly the financial output: revenue and profit. And this normally is extended to the executive management level and individual employee level. While these still remains true and important in many scenarios, the non-financial operational performance measurement are becoming more and more important especially when we entered into the information age. The companies are running different and new business models in this relative new circumstance, particularly the software companies and online service companies. Financial measurement normally focuses on,